Illustration of Geni

Logo Redesign

My redesigned version of the Pure Gelato logo. My goal was to create a logo that reflects the product they sell, as well as the fun and fresh personality of the gelato shop.

(This was a project, not a real redesign for the company)

logo

Redesign

logo

Old logo

sketches

Sketches

logo

Concept 1 (final choice)

logo

Concept 2

stationery stationery

Logo application and stationery